Tsugi Confirms “Renoma Street” is a Hoax

The Truth About “Renoma Street” (from Tsugi 07-02-12):

How any allusion to two robots turns into mass hysteria

Have you ever noticed? For (almost) five years, our facetious writers have taken the habit of slipping a few private jokes inside the magazine, spotted on the edge, the subheads or even in the journalists’ signatures. While we were putting our june issue to bed in an (always) hysterical atmosphere, we decided to slip a mysterious track in our playlist: Daft Punk’s “Renoma Street”. A pure creation, making fun of all the madness surrounding every (mainly false) news concerning the two robots.

On Twitter, the rumor expanded.

And what was meant to happen happened. Five days after the magazine came out, on the 11th of june, the existence of this supposed new Guy Man & Thomas track invaded the internet. A few screenshots from our playlist were posted on Twitter, competing with surrounding the Trieweiler story. The craziest hypothesis were evoked. Thedafthouse blog even mentioned a crazy plot : if the sleeve of our Mix CD was designed by Serge Nicolas, the man who created the Daft Punk logo, it had to mean that “Renoma Street” was true. Even better, a little joker went farer by publishing on Soundcloud a 30-seconds long trailer of the track (soundcloud.com/milooz/daft-punk-renoma-street). Everything got crazier and crazier. The electronic world went mad: in two days there were more than 3000 references on Google related to our “hit”. When our chief editor tweeted about his (well deserved) holidays on the 21st of July, it even lead people to think it was the release date of the new Daft Punk album.

From one fake to another, the internet got carried away

The rumor kept going around, without any of those internet users trying to verify the information by contacting us. Actually we received ONE mail from the Frenchtouchinfo webzine, not asking if the track existed, just wanting to know if “Renoma Street” was to appear on our next CD. To assess the story: the announcement of a fake track in Tsugi led to the creation of an even faker track and a fake release date. The social networks are a wonderful tool where everyone makes dreams come (almost) true without asking any question. Our little joke ended up making the headlines of the very serious Fact Mag, who, AFTER putting the info online, contacted us to know if the info was true. Shouldn’t we verify our information before we publish them? We told them we would reveal the truth on our next issue. It made them think that the track might be on our next CD. Of course our fellow music journalists, fearing to be late announcing the burning info, followed the way. Especially the nme.com who, without asking us, proudly announced : “Tsugi Mag said that the track “Renoma Street”, the name of a Parisian café, is to be released 7/21”. Where did they see that? Our little magazine had its warholian finest hour. Only Pitchfork didn’t fall for it, sharply affirming everything was wrong. They probably were the only ones who asked Daft Punk’s circle. Now if Daft Punk wants to release “Renoma Street” on the 21st of July, we wouldn’t mind. They have to know now how expected they are.

  • July 3
  • , 2012
  1. katzmatt reblogged this from fyeahdaftpunk and added:
    WHYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
  2. humansrsuperior reblogged this from fyeahdaftpunk
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  7. d34th4ndc0tt0nc4ndy reblogged this from kavinskysdick
  8. e-duh reblogged this from fyeahdaftpunk
  9. shuraiya reblogged this from fyeahdaftpunk
  10. fhlostongroove reblogged this from punkyfunk and added:
    So instead of acting like adults and having genuine content like a real magazine, you decide to toy with a legion of...
  11. kuroid reblogged this from fyeahdaftpunk
  12. hafell reblogged this from dezmo and added:
    Wow, they’re not even sorry. Like, nowhere in here do they admit that they’re fucking assholes who tricked a good...
  13. s-854 reblogged this from dezmo and added:
    insert lecture about source confirmation here
  14. dezmo reblogged this from kavinskysdick
  15. jam-bi reblogged this from kavinskysdick and added:
    sobs uncontrollably
  16. danyuuul reblogged this from fyeahdaftpunk and added:
    Sad s
  17. elderpricette reblogged this from fyeahdaftpunk
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  19. punkyfunk reblogged this from fyeahdaftpunk and added:
    i knew thedafthouse wasn’t reliable. i swear, that blog is trash. his only excuse for being quality is daft punk but...
  20. kavinskysdick reblogged this from fyeahdaftpunk and added:
    laughs, cries, laughs even harder
  21. ji-vi reblogged this from fyeahdaftpunk and added:
    this actually made me laugh out loud
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